02 · Digital Media Venture · May 2019 – January 2021
Build. Grow. Monetise. Exit.
Co-Founder
Frechen, Germany
At 15 I co-founded a digital media venture in Frechen. We grew it organically to 800,000+ followers, monetised through digital advertising and brand partnerships, and exited in a five-figure transaction before I finished school.
- 01
Build
An Instagram-native entertainment brand, started as a side project with a co-founder. No paid acquisition. No existing audience.
- 02
Grow
We developed audience acquisition and organic growth strategies until the page held 800,000+ followers, all organic.
- 03
Monetise
Attention became a business through digital advertising and brand partnerships. The work was packaging an audience into something companies would pay for.
- 04
Exit
We sold the venture in a five-figure transaction in January 2021, before I finished school.
- organic followers
- 800,000+
- exit transaction
- Five-figure
It was my first education in distribution, commercial judgement and building something people actually wanted, then knowing when to sell it.