Finley Sieben
A MAIN organiser speaking on stage with a microphone at the SpaceXAI hackathon

Finley Sieben · Maastricht, Netherlands

Building ventures. Connecting people. Exploring AI.

I co-founded MAIN, an AI and technology community in Maastricht, built and sold a digital media venture, and represented my university at an international case competition. I study International Business at Maastricht University and join neoteq ventures as a Venture Capital Intern in 2027.

Selected work

Three chapters that show how I build.

Community and international programmes at MAIN. A media business I founded, grew and sold. Case work under time pressure for Maastricht University. Supporting experience follows.

  1. 01MAIN
  2. 02Digital Media Venture
  3. 03International Case Competition

01 · MAIN · March 2026 – Present

Building an AI community, then connecting it internationally.

Co-Founder & Vice President
Maastricht AI & Tech Network

MAIN is the Maastricht AI & Tech Network. I co-founded it in March 2026 and serve as Vice President. In seven months we grew an interdisciplinary community to 1,100+ members and turned academic, industry and startup partnerships into events that put students in the same rooms as operators and investors.

Building the community

A network that did not exist in Maastricht.

We started MAIN because the talent was already here and the place to gather it was not. I helped turn three founders into a 26-person organisation across six teams, and to grow an interdisciplinary AI and technology network to 1,100+ community members within seven months. The work is partnerships, cadence and ownership, not a mailing list.

The MAIN team standing together outdoors in matching shirts
A lively group of students cheering after a builders’ session
A full lecture hall of students applauding
MAIN team, Maastricht

Connecting Maastricht and Hong Kong

The same way of working, applied in another ecosystem.

Together with HKUST and Erasmus AI Society, we co-organised the first student-led Hong Kong AI Summit. The programme drew 600+ applications and brought 229 participants from 16 universities together with senior technology executives and investors. I was on the organising side: the relationships, the programme, and the week itself.

Finley Sieben speaking with a microphone at the Hong Kong AI Summit
A full lecture hall during the Hong Kong AI Summit, with organisers standing at the front
Organisers and guests gathered in front of a screen at the Hong Kong AI Summit
A group photograph at the Hong Kong AI Summit
MAIN and Erasmus AI Society organisers standing together after a programme session
Finley Sieben working on a laptop during the Hong Kong AI Summit, a teammate looking on
Speaking at the Hong Kong AI Summit
  • Lovable

    Official hackathon partner

  • Microsoft

    Challenge Partner

  • AWS

    Challenge Partner

  • Kimi

    Official hackathon partner

  • Deloitte

    Summit partner · Hong Kong

  • Capco

    Challenge partner · Hong Kong

  • CLP

    Challenge partner · Hong Kong

  • HKUST

    Host Partner

Turning partnerships into initiatives

Events that only exist if the partnerships do.

In Maastricht we co-organised the city's largest student-led AI hackathon with SpaceXAI / Cursor, bringing together 100+ participants. We hosted an executive evening with Anke den Ouden, former CEO of Microsoft Netherlands. Next is the MAIN AI Summit 2026: a two-day hackathon and industry gathering with a target of around 400–500 participants, targeted to become the largest student-led AI event in the Netherlands.

A group on stage under a MAIN × SpaceXAI slide at the close of the hackathon
The MAIN team with Anke den Ouden and Koen van den Biggelaar
Two students at a laptop in the lecture hall during the hackathon
Close of the MAIN × SpaceXAI hackathon, Maastricht
  • SpaceXAI

    Hackathon partner · Maastricht

  • Cursor

    Hackathon build partner · Maastricht

  • Lovable

    Build Night Partner

  • Microsoft

    Former Executive Speakers

  • European AI Office

    Panel speaker · Maastricht

SpaceXAI hackathon, Maastricht. Muted excerpt from the aftermovie.
community members in seven months
1,100+
Hong Kong AI Summit participants
229
universities in the Hong Kong programme
16
applications for the Hong Kong AI Summit
600+
participants at the Maastricht AI hackathon
100+
target participants, MAIN AI Summit 2026
400–500

Target, not a result.

Builders Table, a MAIN evening format. Muted excerpt from our aftermovie.
Finley Sieben seated at a long table during the Hong Kong AI Summit
Hong Kong AI Summit
A full lecture hall during the Hong Kong AI Summit, with organisers standing at the front
The hall at the Hong Kong AI Summit
Organisers and a working session at the Hong Kong AI Summit
Hong Kong AI Summit
Organisers and guests gathered in front of a screen at the Hong Kong AI Summit
Hong Kong AI Summit
A group photograph at the Hong Kong AI Summit
Hong Kong AI Summit
Team photographs from the Hong Kong AI Summit hackathon
Hong Kong AI Summit hackathon

02 · Digital Media Venture · May 2019 – January 2021

Build. Grow. Monetise. Exit.

Co-Founder
Frechen, Germany

At 15 I co-founded a digital media venture in Frechen. We grew it organically to 800,000+ followers, monetised through digital advertising and brand partnerships, and exited in a five-figure transaction before I finished school.

  1. 01

    Build

    An Instagram-native entertainment brand, started as a side project with a co-founder. No paid acquisition. No existing audience.

  2. 02

    Grow

    We developed audience acquisition and organic growth strategies until the page held 800,000+ followers, all organic.

  3. 03

    Monetise

    Attention became a business through digital advertising and brand partnerships. The work was packaging an audience into something companies would pay for.

  4. 04

    Exit

    We sold the venture in a five-figure transaction in January 2021, before I finished school.

organic followers
800,000+
exit transaction
Five-figure

It was my first education in distribution, commercial judgement and building something people actually wanted, then knowing when to sell it.

03 · International Case Competition · February 2026 – Present

Understand. Analyse. Recommend. Present.

Maastricht University Representative
HKUST International Case Competition 2026

I was selected as one of 16 students for Maastricht University’s international case competition programme and represented the university at the HKUST International Case Competition 2026. The work is the same under any clock: structure the problem, test the numbers, commit to a recommendation, and defend it.

Maastricht University team at the HKUST International Case Competition 2026, holding university pennants behind HKICC letters
HKUST International Case Competition 2026, Hong Kong
selected for the programme
1 of 16
represented Maastricht in Hong Kong
1 of 4

An intensive two-month preparation course with roughly one real business case a week. In Hong Kong we worked cases for Cathay Pacific and HSBC.

  1. 01

    Understand

    Read the case under time pressure and agree on the question that actually decides it.

  2. 02

    Analyse

    Size the market, test the numbers, and find the two or three facts the recommendation will rest on.

  3. 03

    Recommend

    Commit to one direction, say what we give up, and stress-test it against the team’s objections.

  4. 04

    Present

    Deliver the recommendation to a jury and defend it in Q&A.

Strategy is the part I most often took on or helped shape. A recommendation gets better when teammates challenge its assumptions, so I try to be the person who invites that.

Experience & education

The supporting chapters.

Incoming

neoteq ventures

Incoming Venture Capital Intern

Cologne, Germany · July–September 2027

I join the team in Cologne in summer 2027.

Work

  1. July 2025 – Present

    Maastricht University

    Academic Tutor, Quantitative Methods I & II

    Selected as one of 20 tutors. Highest Quantitative Methods tutor evaluation, averaging 9.9/10.

  2. October 2024 – Present

    BLU Agency Network

    Working Student, Operations & Reporting

    Reconciling programme data and building the internal reporting that keeps resourcing, coordination and KPIs straight.

  3. April–June 2024

    Telekom Deutschland

    Marketing & Event Management Intern

    On-the-ground marketing and live-event execution, including EURO 2024, festivals and sponsorship activations.

  4. October 2023 – March 2024

    Vodafone

    Consumer Marketing & Management Intern

    Campaign and stakeholder work across the consumer mobile portfolio.

Education

  1. Maastricht University, School of Business and Economics

    BSc International Business

    September 2024 – Summer 2027 (expected)

    GPA 8.80/10, Cum Laude (top 5% of cohort). Member of Beta Gamma Sigma, international business honour society.

  2. Mahidol University International College

    Upcoming

    Exchange semester

    Spring 2027

    Planned exchange. Dates are upcoming.

  3. Apostelgymnasium Köln

    Abitur

    2023

    Grade 1.2. Advanced courses: Social Sciences/Economics and German.

About

Off the clock, and a project I use to learn.

Outside the work: boxing, which I have trained for six years, endurance sports, and a steady diet of biographies. I follow startups and AI closely. I am from Cologne and live in Maastricht.

  • Boxing
  • Endurance sports
  • Biographies
  • Startups
  • AI

German Native · English C1
Advanced Excel, PowerPoint and Word

Finley Sieben outdoors in a MAIN vest, with historic stone buildings behind him
Maastricht
Two boxers sparring in a ring during training
Sparring

Heptad Capital

Simulated fund · learning project

A self-built VC sandbox I use to practise venture judgement on real European startups. Not a fund, and not investment experience.

I started Heptad Capital to connect two things I was already spending time on: venture capital and applied AI. It is a simulated €50M fund with an AI-assisted sourcing pipeline and automated screening, used to get more repetitions: more companies sourced, more opportunities compared, more structured views over time. The goal is to learn venture by doing, using AI tools to create the repetitions, not to replace judgement.

Fund size
€50M simulated
Check size
€500K–1M
Geography
Pan-EU
Stage
Pre-Seed & Seed

Focus: Climate & Energy Tech · AI-Augmented Health Tech · Industrial AI for Manufacturing

Let’s talk.

I would like to hear about internships, collaborations and opportunities across startups, AI and venture capital, in Maastricht, in Europe, and further afield.